Job description
Duration: 6 months. We do prefer students able to extend to a maximum of 12 months
Are you the student with a strong consumer centric thinking, then this challenging assignment (suitable for thesis) will fit perfectly?
In this role, you have the opportunity to
Support the development of guidelines that will ensure the successful introduction of products based on results of consumer studies.
- Conducting literature research on methodological, data driven, or statistical approaches to make decisions about the success of products in the different markets based on consumer research.
- Conducting literature research on alternatives to approach cross-cultural consumer studies.
- Conducting an in depth study of consumer data to elucidate the most important factors to consider in the decision making process of launching the products into different markets in our product category.
- Involve stakeholders in different business functions in the process of decision-making based in consumer and sensory studies.
- Support the continuous improvement process of methodology in consumer studies.
The Product Research Center Male Grooming, a key area of Innovation and Development in the BG Personal Care, part of Health-Tech Personal Health. Our business unit devises and develops innovative and superior personal care products and services (shavers, trimmers, and groomers) that aim to bring a great self-care experience to make you feel and look your best. In this position, you will work closely with a broad team of consumer researchers, product developers, market researchers and marketing specialists.
You will be working in one of our largest manufacturing environment in Drachten.
- Currently attending a Master Program in Consumer Studies, Marketing Science, Analytics, Sensory Science, or Human Computer Interaction.
- Good statistical and analytical skills.
- Some knowledge in offline product testing methodologies.
- Proactive attitude, sociable personality, and able to comfortably communicate to people from different disciplines and cultures.
- Fluent in English.
An internship where you can work in a challenging and practically relevant problem, where consumer studies, technical development, marketing and business decisions meet. An enriching learning environment where you will develop your professional and personal skills. A competitive internship compensation and Philips products discounts for employees.
- Depending on the topic we are able to support you with your thesis.
- We are looking for students able to start as soon as possible but no later than January or February 2019
Required documents in order for us to continue with your application:
- Resume