Internship: Global Digital Marketing - Domestic Appliances (non thesis)

Job Description

In this role, you have the opportunity to support the Domestic Appliances (DA) Global Digital Team in all its aspects with a focus on Web (mobile and desktop), Social Media, CRM, and analytics. You will learn how to use digital insights to drive consumers to their purchase through analyzing and influencing all online touchpoints and channels. 

You will contribute to

• Communicating between the Business Group Domestic Appliances (DA) and local markets (Marketing Manager & Digital teams)
• Creation of content across all touchpoints that delights people around the globe.
• Creating digital Consumer Decision Journey (CDJ) ’s for global campaigns and supporting localization of Digital CDJ’s
• Updating Philips Access Library (PAL) with the correct keywords
• Uploading digital campaign assets to PAL with the correct keywords
• Streamlining internal communication around Digital Marketing
• Collecting best practices (to share & re-apply in other markets)