Job Description
Start date: Feb-2019
Duration: 5-6 months
Suitable for thesis; you are entitle one day per week if you would like to combine thesis with this internship.
In this role, you have the opportunity to
Gain insights in consumer decision journeys and discover how shopper marketing works on converting the shopper by focusing on key purchase barriers as well as key purchase drivers. You will partner with a Trade shopper marketer to drive traffic, awareness and conversion at our key retailers like Bol.com, Coolblue, MediaMarkt, Blokker etc.
You are responsible for
- Analyzing previous actions, current sales and market situation, exploring opportunities and getting the basics right for online- and offline success to help us to grow the business.
- Creating innovative activation plans for our products and customers
- Maintaining the activation calendar per key customer
- Analyzing and improving our shopper claims in retail
- Tracking activations on its presence and effectiveness (qualitative and quantitative)
- Preparing upcoming activations and online banner campaigns
- Analyzing tailor made activations
You are a part of
The Trade Shopper Marketing team that is part of the Personal Health Benelux organization. You will report to a Trade Shopper Marketing manager and team up with other interns with marketing or sales assignments.
To succeed in this role, you should have the following skills and experience
- Currently studying towards your University Master in Sciences WO (Msc.) or Bachelor Degree
- Analytical skills,
- An experienced user of Microsoft Excel and PowerPoint
- Good communication skill; efficient and hands-on attitudes; able to handle deadlines
- Native Dutch speaker; fluent in English
- Be registered as a student during the entire internship period.
- For students outside EU/EER, internship should be compulsory by your education.
Please attach following mandatory documents to your application:
- Resume
- Student registration form (Proof of enrollment at your current education)
- Cover Letter informing your availability and outlining your motivation