Niveau
Richting
Job Description
As the new community intern for Nutrition you will help shape the first community for kitchen appliances in Philips. You will join a dedicated team in the exciting phase of building a new app for our kitchen appliances consumers.
In this role, you will give you the opportunity to learn how to build an online community for a mobile app. This role entails overseeing the processes to the creation and market a mobile app and, it will also, give you access to the rare opportunity to gain practical experience at a global brand.
The position is based in our headquarters in Amsterdam.
Responsibilities
- Have an active role in the implementation of the community strategy
- Discover and recruit emerging food passionate, home cooks from social media and web to help us create and grow the community
- Research and identify influencers and associated communities that provide growth opportunities
- Gather testimonials and feedback from community members
- Monitor and track sentiment and relevant content types. Prepare monthly reports to update team members on insights and opportunities coming from the community.
- Active community participation and conversation; manage online comments by listening and responding to users in a timely and authentic manner.
- Escalate issues as needed and provide feedback on community happenings.
- Support in generating the go to market materials
- Welcome community members and introduce them to one another
- Assist with user interviews & focus groups
- Cooperate with the editorial board in the ideation of the content calendars
- Support in the operational tasks of content management
Requirements
The perfect candidate for this role is
- Passionate about cooking and has an understanding of what is an online community
- Experience in managing a community would be and/or having been a member of a community is a big advantage.
- Ability to sense the psychological dynamics behind online participation or is willing to learn them.
- Passion for social media and online communities. Someone that is an avid consumer of online recipes and is already looking for food inspiration online or on social media.
Starting date: as soon as possible for a minimum period of 6 months