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Internship: Marketing Performance Dashboard

Deadline: 03-05-2018 12:00:00

Job description

In this role, you have the opportunity to

Create marketing performance dashboards across markets and business groups globally.

You are responsible for

  • Collecting the data for the Marketing Performance Dashboard, partially from tools and partially by reaching out to markets and Business Groups.
  • Populating market dashboards with media, .com, bespoke marketing performance results and market research data
  • Working with local and global teams to generate insights and actions taken from dashboard output.
  • Coaching central and local teams on dashboard use.
  • Working with global data and marketing intelligence teams to help with automating the dashboard in QlikSense
    • Create design of the dashboard on paper
    • Help to build the dashboard visualizations in Qliksense
    • Help to get information on how to get access and API connections to the data sources needed for automation
  • Building PowerPoint version of the dashboards
  • Creating updates for the Marketing Performance Steerco on Executive Committee level to inform them about progress and align on key decisions.
  • Being the main Marketing Performance dashboard point of contact for Philips markets and business groups.
You are part of

Group Digital. You will work in a dynamic, international and energetic team that is dedicated to transforming Philips globally into a world-class digital organization, in close collaboration with our businesses and markets. Within the Group Digital team, you will work in the Digital Analytics and Marketing Performance team which enables data driven marketing. You will work in a team together with two other Marketing Performance Reporting analysts, and with two senior Marketing Performance managers. As the position is global, you will collaborate with a wide network of stakeholders including local market organizations, business groups, central functions and external agencies. You will report to the Global Head of Digital Analytics, and Marketing Performance, on Director level.

To succeed in this role, you should have the following skills and experience
  • Currently studying towards your Master in one of the following studies:
    • Advertising
    • Business Administration
    • Business Economics
    • Business Informatics
    • (International) Business Management
    • Computer Sciences
    • Economics
    • Electronics
    • Finance
    • ICT
    • Management Sciences
    • Marketing/Digital Marekting
    • Mathematics
    • Technology
  • Preferably experience with dashboard design, creation and automation, preferably in QlikSense, or otherwise tools like Tableau, Geckoboard, GoodData, etc..
  • Strong numerical analytical skills: eye for detail combined with a conceptual/strategic mind set
  • Hands on with data extraction analysis using excel
  • Good organizational skills: manage several dashboards and stakeholders simultaneously and discern priorities
  • Excellent communication skills: able to create clear presentations (PPT), influencing, aligning, informing, challenging senior stakeholders and manage pushback
  • Possess a high learning ability and a high working speed
  • Business fluency in English (written & verbal)
  • Good communication skills
  • Show a positive can-do mindset and a hands-on mentality
  • Possess a high learning ability and a high working speed
  • Work with PowerPoint and Excel
  • Available as soon as possible
In return, we offer

You will cooperate closely in the heart of a very dynamic global organization.

You will be based in the High Tech Campus in Eindhoven.