ABN AMRO
Graduation internship Marketing Automation - customer intelligence
At a glance
Are you in the final year of your master and looking for a challenging internship in which you can gain practical experience in the field of marketing automation and at the same time write your master thesis? Do you have affinity with technology and a passion for data? Are you enthusiastic about helping us become even more relevant and personal for our customers? Then we have the perfect assignment for you!
As a marketing automating intern you will emerge yourself in customer intelligence and you will develop a framework to implement Next Best Action modelling within ABN AMRO. With your research for the implementation of Next Best Action modelling, you will lay the foundation for a new (to be started) team that orchestrates the customer journey of our 5,5 million customers. We have over 1 billion log-ins to our mobile channel alone and for every contact with our customers we need to engage with them by showing the right offer, service or product message. Your research will be at the heart of our communication strategy and so you will make a real impact!
Your job
In this job, you will be part of our Advanced Analytics & Data team. We believe that every step in the customer journey should be a fantastic experience. Proactive communication, personal messaging and real time relevant content will be largely based on data. Data is one of the key assets of our bank. The bank is rapidly changing to a digital environment and creating a huge amount of relevant data. This provides us with the opportunity to use this data in our marketing automation stack and be the innovative company we want to be.
Your main focus during this internship will of course be writing your graduation paper. We want to give you plenty of room to do so. But if you like to, you can also participate in several other projects that are currently happening within our team.
Examples of research topics that you could focus on in your thesis:
- What are the necessary enablers for 'Next Best Action' modelling in the banking sector?
- What are the key factors that make decision intelligence possible in the financial sector?
Do you have another good idea for a research topic? Then please let us know what it is. There’s a good chance that you’ll be able to put your ideas into practice at ABN AMRO.
From Tikkie to personalized mobile advertising and a chatbot that really matters. At this place people work on the successful banking app as well as Grip. Here you find our E-Commerce teams and our colleagues of ‘Video Banking’. In short, within Customer & Digital Experience the online platforms are being created and built that offer all the digital products of ABN AMRO Retail. All of these developments and products are powered by the data & analytics of the Center of Expertise Advanced Analytics & Data (CoE AA&D). Within the AA&D we are also delivering IT-capabilities that support the whole bank e.g. Corporate Banking, Private Banking (International), Brand Marketing and Communication and Retail. We focus on delivering personal and relevant content to our customers and drive a data driven marketing approach.