ASML
Graduation assignment: Develop a sponsoring vision to strengthen ASML’s global employer brand
Introduction
This is a graduation assignment for a master student in Marketing or Business Communications who would like to support the labour market communications department.
Job Mission
ASML’s Communications function has a responsibility to guard and improve ASML’s reputation and employer brand. The Communications function is currently organized in three teams: Corporate (external), Internal and Labour Market Communications (LMC). This assignment is in the LMC team.
In the Netherlands the knowledge of ASML as an attractive employer is still limited.
People are not aware of ASML’s global presence. Besides Europe, ASML has offices in the US and Asia. Although the number of people we hire shows a steep growth curve, our brand awareness is low, especially in countries outside The Netherlands. One of the ways to develop our brand is by sponsorships. We would like to develop a more external, international and pro-active sponsorship policy. In this assignment you will investigate what kind of sponsoring (broad range from sports, culture to events) matches with our core values and how sponsoring can contribute to raising our
awareness in the markets where we are unknown. The final deliverable will be a report with the research details and a recommendation for our global sponsoring strategy.
You are a Master student in Marketing or Business Communications in your final year, looking for a graduation assignment. You have good communication skills and you are fluent in English. You can work independently, and you are able to
think out-of-the-box. This is a graduation assignment for 5 days a week with a duration of 6 months. You can start as soon as possible.
Please keep in mind that we can only consider students (who are enrolled at a school during the whole internship period) for our internships and graduation assignments.